During the early Spring of 1939 and the war with Germany almost inevitable, the British Government's Minister of Information commissioned a number of propaganda posters to be displayed throughout the country upon the outbreak of war. The plan to the posters was to relay a message from king George VI to his people that all capable measures to defend the country were being taken.
Using the crown of king George VI as the only graphic element it simple it simply read KEEP CALM AND CARRY ON. Although some of the posters did make it on the walls, the post was never officially issued and so remained almost unseen by the general public. That is until a copy turned up over 50 years later whitin a pile of dusty old books bought from an auction.